Post by account_disabled on Apr 30, 2024 0:30:59 GMT -7
Professional influencer marketers actually find new influencers to work with. Here I ’ve summarized the following key points and suggestions Which methods are most effective for finding influencers Which social media platforms marketers focus on (and why) What are some tips for influencer marketers on scaling influencer recruitment? What are the most effective ways to find influencers? Here are two questions: What methods do marketers use to find influencers (in any capacity, yes or no)? And which ones are actually the most effective? The most commonly used ones are directly within the social platform. Browse Research your competitors ’ partnerships using the Influencer Search Tool Rated as the most effective way to browse directly within social platforms Use the Influencer Search Tool to scrutinize your customer base With the help of our contributors I'll add some comments around some of these methods (not all - it would be too long ) along with the pros and cons.
browsing within social platforms, I was surprised to find that browsing directly within platforms such as g and KK ranked highest. There are obvious disadvantages (it's slow and you can't easily access audience performance data). Yet the method is still highly regarded . Why After asking some follow-up questions I learned some solid arguments in Clinics Email List favor of this approach . K , Influencer Marketing Manager at G , recommends putting yourself in your target audience’s shoes . Avatar Nia Koleva G Influencer Marketing Manager Spend some time browsing like a user of your products and services . It ’s easy to forget that your customers aren’t some mythical being. They browse and consume content just like you . Try to do like them . Give it a try and see who you meet naturally . of creator marketing managers find success by tailoring their personal messages around targeted topics. Avatar Josie Hull Creator Engagement Manager I have the most success when I curate my personal algorithm on targeted topics .
For example by following food influencers and food brands or engaging with recipe content. My Explore page is always up to date with popular creators and content . Doing this can be useful for in-house marketers who plan to stay in the same niche for a long time . You can immerse yourself in that world over time and expect to encounter talent organically. Plus it's free . Anyone can start using this strategy. That said the downside is still that it can take a long time and ideally you still need to use tools (or manual contact) to verify a creator's audience and performance . Respondents also use software for these reasons . Using Influencer Search Software First let me clarify the types of search software and how they work.
browsing within social platforms, I was surprised to find that browsing directly within platforms such as g and KK ranked highest. There are obvious disadvantages (it's slow and you can't easily access audience performance data). Yet the method is still highly regarded . Why After asking some follow-up questions I learned some solid arguments in Clinics Email List favor of this approach . K , Influencer Marketing Manager at G , recommends putting yourself in your target audience’s shoes . Avatar Nia Koleva G Influencer Marketing Manager Spend some time browsing like a user of your products and services . It ’s easy to forget that your customers aren’t some mythical being. They browse and consume content just like you . Try to do like them . Give it a try and see who you meet naturally . of creator marketing managers find success by tailoring their personal messages around targeted topics. Avatar Josie Hull Creator Engagement Manager I have the most success when I curate my personal algorithm on targeted topics .
For example by following food influencers and food brands or engaging with recipe content. My Explore page is always up to date with popular creators and content . Doing this can be useful for in-house marketers who plan to stay in the same niche for a long time . You can immerse yourself in that world over time and expect to encounter talent organically. Plus it's free . Anyone can start using this strategy. That said the downside is still that it can take a long time and ideally you still need to use tools (or manual contact) to verify a creator's audience and performance . Respondents also use software for these reasons . Using Influencer Search Software First let me clarify the types of search software and how they work.